Everyday there are thousands of new advertising campaigns being launched. But how many of them do create a positive impact on the brand?

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After tracking and analyzing over 3,000 ads, we developed this guide to help you optimize your ads and inspire your next marketing campaigns.

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In the following guide, we use real-life examples and case studies to answer three questions:

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• What factors do make a campaign a success?

• How does each factor impact the success of the campaign?

• Why are these factors important from the scientific perspective?